If you’re thinking about teaming up with doola, you probably just want the straight facts on how this actually works day-to-day.
Now, we get a lot of the same questions: What exactly is doola responsible for? How do we actually work together? Which setup won’t be a headache for me right now?
In this guide, we’ve pulled together the questions we get asked most often, so you don’t have to go hunting for them into different pages.
And, if you’re looking for a deeper breakdown of how each doola partner program works, from Affiliate to embedded iFrame to White Label, you can check out the full breakdown.
You can learn more about our U.S. business formation services to get a better feel for the exact “infrastructure” your customers would be using.
For those who are still getting to know us: doola is the “all-in-one” backend for entrepreneurs. doola handles the messy administrative side of running a U.S. business, everything from formation and compliance to taxes and books, in all 50 states.
What Is The doola Partner Program?
The doola Partner Program simplifies US company incorporation and compliance filings for accountants, bookkeepers, CPAs, business coaches, entrepreneurship influencers, and lawyers across all 50 states.
As a partner, you can offer your clients:
- Registered Agent Services and Articles of Organization filings
- Compliance services including annual state filings, bookkeeping, and taxes
Join as a Referral Partner and earn a commission on every first sale.
What Are the Different Ways to Partner Through doola’s Partner Program?
There are severals ways to partner with doola, with two main ones:
Referral / Affiliate Program
Refer your clients directly to doola and earn a commission on every first subscription sold.
Partners can also embed doola’s company formation flow directly into their website or app using our iFrame solution, keeping users on your platform while doola handles the rest.
White Label Program
Access wholesale discounts and offer doola’s starter plans under your own brand. This program is designed for high-volume partners and requires a minimum commitment of approx.
150 company formations per month and a monthly spend of approx. $25,000 (inclusive of state fees), with the first month paid upfront.
What Types of Services Will I Be Able to Offer My Clients by Partnering With doola? What Are the Fees?
As a doola partner, you can offer your clients a full range of US business formation and compliance services, including:
- Articles of Organization and Registered Agent Services
- Annual state filings and compliance management
- Bookkeeping and tax services
For a complete service list and partner pricing, reach out to our Partnerships team. We’re happy to walk you through everything.
Will My Customer’s Information Remain Private and Secure if I Use doola?
Yes. doola uses a combination of data encryption, layered firewalls, strict password protocols, and secure server environments to protect your clients’ information from unauthorized access or misuse. Our team is regularly trained on security and privacy best practices.
For full details, please review our Privacy Policy.
Is There a Partnership Agreement to Finalize a Relationship as a doola Partner?
Yes. All partners agree to doola’s Partner Terms of Service through the PartnerStack platform before getting started.
Who Is the doola Partner Program For?
The doola Partner Program is built for any business or individual looking to offer their clients best-in-class entity formation, compliance, bookkeeping, and business tax services.
We work with tax pros, law firms, colleges & accelerators, e-commerce businesses, real estate companies, creators, influencers, Amazon and Shopify sellers, formation companies, immigration companies, and more.
Can I Charge My Customers My Own Fee or Markup?
Yes, as a White Label partner, you set your own pricing. There are no restrictions on what you charge your clients.
Does doola Handle Communication With the Clients as Part of White Label Services? Will doola Ever Contact My Clients?
No. As part of our White Label agreement, doola will never contact your clients directly.
You remain the sole point of contact. doola operates as your invisible backend partner, helping you fulfill orders seamlessly while your brand stays front and center.
What Communication Channels Are Available Once the Partner Agreement Is in Place?
Once you are an official partner, your dedicated account manager and our team are available via e-mail and video support every step of the way.
Can I Trust doola? How Do You Differ From the Alternatives?
At doola, we combine cutting-edge technology with a genuinely human approach to service. While we leverage the latest tools to streamline processes and keep costs competitive, we never lose sight of the personal touch. You’ll always have a dedicated expert in your corner.
doola is also backed by some of the world’s top investors, including Y Combinator, Nexus Venture Partners, and Dharmesh Shah, Co-Founder and CTO of HubSpot. Learn more about our story.
Why Use doola When I Can Send People to the State’s Website Instead?
Going the DIY route through the state comes with real risks like rejected filings, unexpected fees, and delays from simple errors. doola removes that burden entirely, managing the process from start to finish with accuracy guaranteed.
And we go well beyond just the filing itself.
Our Business-in-a-Box™ approach gives your clients everything they need to launch and run their business, from opening a bank account to staying compliant with annual reports, bookkeeping, and tax filing.
Does doola Have Attorneys on Their Team? Isn’t It the Practice of Law to Offer and Advise Clients on Incorporation and Compliance?
doola is a technology company, not a law firm. Guiding clients on entity structure and compliance falls within the expertise of tax pros and accountants and we have certified tax pros in-house to help when needed.
Anything doola shares is for general and educational purposes only, and should not be taken as legal advice.
Can You Create a Co-Branded Landing Page for Us to Refer Customers To?
Yes, co-branded landing pages are available for select partners who have demonstrated a certain volume of referrals.
Reach out to our Partnerships team to find out if you qualify.
We Are With You!
You don’t need to have your entire roadmap figured out right now.
Everyone we work with starts as an Affiliate. It’s a low-pressure way to validate demand and see if your audience actually converts, before committing significant resources or over-investing.
Once you start seeing consistent traction, typically 50+ referrals per month, the next step is moving to an iFrame setup to integrate the offering more seamlessly and unlock higher revenue potential.
White Labeling comes much later and is typically reserved for high-performing partners. It’s rare for anyone to start there, most scale into it after proving strong, sustained demand.
Begin with the simplest option, see what resonates, and we will support you in scaling the partnership when you are ready.If you want to get moving, you can apply here or just shoot our team a message.
We are happy to help you determine the partnership model that best fits your business.
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
